You see the neck
You see the label
You see the back
The point of this is to show that it is now very difficult to tell whether or not a wine is V.Q.A.
With all the talk of Cellared in Canada wines misleading consumers about the Canadian content in a Canadian produced product, the V.Q. A. is now allowing the designation to be very inconspicuously displayed on the back. In my opinion this is a mistake. The V.Q.A. designation should be prominent on the neck and the front label of a wine . It should be very easy to identify a V.Q.A. wine. I know that it may not make much difference if the wine is in a segregated section of a LCBO or of a winery that sells nothung else but the medallion is the brand and needs to stand out in amy other situation including things as mundane as putting empty bottles in your recycling box and passers by see it or your your returning your bottles to the beer store and the people behind you see thst your returning Ontario wine.
The Wine Council of Ontario will be voting on whether or not a lobbying effort should be introduced that will conentrate on advancing the interests of V.Q.A. wines. It will be held Nov 17 2009. I hope it passes because it is a vote for innovation and value added niche products. It will not however, look very good if this push is made and consumers have to scan all sides of a bottle to find a medallion that cetifies they are getting
a quality Ontario wine.
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